Project

MADRAS

Madras House of Tea chose our company to enhance their Online Presence. Through an holistic approach focusing on business growth we provided professional e-commerce solutions to all our customer needs such as developing a high-quality e-shop and designing consistent Performance-based Marketing Campaigns.

Madras House of Tea is one of the most successful companies in Greece, in tea and herbals distribution. As their  primary goal is to ensure the quality of their products, they chose to pack their  tea at the points of production and insure the use of the latest packaging technology available.  Their products are distributed to domestic retailers and wholesalers, and are also exported to the neighbouring Balkan countries as well as in Europe.

SERVICES

  • E-shop development
  • Custom carrier module
  • B2B customer’s interface
  • Google Adwords

YEAR

2016

TECHNOLOGIES

Prestahop

Web development

  • PrestaShop
  • responsive web design
  • SEO

Design and develop a professional fully-equipped e-shop in PrestaShop powerful platform. Develop in responsive web design so that we can ensure that the e-shop will adapt onsite content, images, and functionalities for mobile, tablet, and desktop devices.

madras-link

Custom Carrier Module

Develop custom PrestaShop module to estimate orders’ volume and final shipping costs thus facilitating e-shop administration.

madras-metaforika upologismos

B2B customer’s interface

B2B customer support by providing a custom interface, which after identifying B2B user displaying wholesale prices as well as their corresponding sales packages.

Full data migration from former e-shop

Automated migration of all necessary data from their old e-shop to the new one. All product data including product features, photos and prices were automated migrated. Focusing on aiming optimum SEO performance we arranged all the necessary URL re-direct. In addition, all customers’ data were also successfully transferred.

migration URL - madras

Easy e-shop administration

Customize management system so that it can be easily used by e-shop administrators. There are a number of options available for monitoring valuable statistics as well as managing products & orders efficiently.

E-shop features

Performance Marketing

We design & implement an effective Performance  Marketing system that supports our client mission and reinforces business growth. Our main focus is on measuring the effectiveness of our performance management system thus supporting our client strategic goals.

madras - tea separator

Content Marketing

We implement a professional Content Marketing Strategy, through updating e-shop’s content by using useful and relevant information to Blog posts and News. We use a complete media mix to enforce effective audience engagement.

Facebook Campaigns

Design and apply effective Facebook Marketing Campaigns to enhance Madras House of Tea Online Presence, by delivering inspiring profile images and covers, creative facebook posts and well-planned and targeted facebook ads.

 
8900 AVG Post reach
2600 results
+500 new page likes
*Three months campaign results

Google Adwords Campaigns

Design and launch Google AdWords Campaigns to enhance Madras House of Tea brand awareness focusing on converting ad clicks to valuable customer activity. With our constant optimization and reports we succeeded a significant reduction to cost per click and click through rate. With the continuous improvement of our index we managed to show our clients’ ads to more and more relevant audiences! Our real success was captured by mapping the campaign’s results with Google Analytics reports.

+105% Order volume
+101% Revenue
70% Return on Investment (ROI)

Sales increase

+101% first month
+178% second month
+185% third month

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