Project
MADRAS
Madras House of Tea chose our company to enhance their Online Presence. Through an holistic approach focusing on business growth we provided professional e-commerce solutions to all our customer needs such as developing a high-quality e-shop and designing consistent Performance-based Marketing Campaigns.
Madras House of Tea is one of the most successful companies in Greece, in tea and herbals distribution. As their primary goal is to ensure the quality of their products, they chose to pack their tea at the points of production and insure the use of the latest packaging technology available. Their products are distributed to domestic retailers and wholesalers, and are also exported to the neighbouring Balkan countries as well as in Europe.
SERVICES
- E-shop development
- Custom carrier module
- B2B customer’s interface
- Google Adwords
YEAR
2016TECHNOLOGIES
PrestahopWeb development
- PrestaShop
- responsive web design
- SEO
Design and develop a professional fully-equipped e-shop in PrestaShop powerful platform. Develop in responsive web design so that we can ensure that the e-shop will adapt onsite content, images, and functionalities for mobile, tablet, and desktop devices.
Custom Carrier Module
Develop custom PrestaShop module to estimate orders’ volume and final shipping costs thus facilitating e-shop administration.
B2B customer’s interface
B2B customer support by providing a custom interface, which after identifying B2B user displaying wholesale prices as well as their corresponding sales packages.
Full data migration from former e-shop
Automated migration of all necessary data from their old e-shop to the new one. All product data including product features, photos and prices were automated migrated. Focusing on aiming optimum SEO performance we arranged all the necessary URL re-direct. In addition, all customers’ data were also successfully transferred.
Easy e-shop administration
Customize management system so that it can be easily used by e-shop administrators. There are a number of options available for monitoring valuable statistics as well as managing products & orders efficiently.
E-shop features
Performance Marketing
We design & implement an effective Performance Marketing system that supports our client mission and reinforces business growth. Our main focus is on measuring the effectiveness of our performance management system thus supporting our client strategic goals.
Content Marketing
We implement a professional Content Marketing Strategy, through updating e-shop’s content by using useful and relevant information to Blog posts and News. We use a complete media mix to enforce effective audience engagement.
Facebook Campaigns
Design and apply effective Facebook Marketing Campaigns to enhance Madras House of Tea Online Presence, by delivering inspiring profile images and covers, creative facebook posts and well-planned and targeted facebook ads.
Google Adwords Campaigns
Design and launch Google AdWords Campaigns to enhance Madras House of Tea brand awareness focusing on converting ad clicks to valuable customer activity. With our constant optimization and reports we succeeded a significant reduction to cost per click and click through rate. With the continuous improvement of our index we managed to show our clients’ ads to more and more relevant audiences! Our real success was captured by mapping the campaign’s results with Google Analytics reports.
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