Energycert Digital Innovation

Energycert is a technology-oriented construction company which utilises the modern digital amenities for lead generation and management, operational automations and marketing planning and execution.

Webtrails has an ongoing collaboration with Energycert, providing business Development & consulting services for the planning and execution of the digital strategy of the company. Overall, we created a strong brand identity and helped the firm to grow their contact base to several thousands people, maximising the efficiency of every resource available.


  • Brand Identity
  • Web design & development
  • Ecommerce
  • 3rd-party integrations
  • Performance Marketing




Viva Wallet
Facebook Ads
Google Ads
Adobe Illustrator
Adobe Photoshop

Brand Identity

  • logo
  • business cards

Energycert logo was inspired by the combination of the two words energy & certification. Logo color choices and designs enhance the green corporate character. In line with the logo design we also designed for Energycert their business cards with professional graphic design and various branded documents.

Promotional Material

We designed personalized marketing material for Energycert products such as their Promotional Brochure, for which we also offered top-quality delivery service.

Energycert Flyer

Infographics & Icons

Our team designed a whole budge of custom made images and marketing-driven infographics in order to be used while developing Energycert website, following the guide-lines of our client’s Brand Identity.

Web development

  • wordpress
  • responsive web design
  • SEO

We designed Energycert’s SEO friendly website following a systematic approach in order their website can be appealing both to their prospective customers as well as the search engine robots. As for the website development we used WordPress, the most popular open source Content Management System (CMS) and applied responsive web design so that we can ensure that the website will adapt onsite content, images, and functionalities for mobile, tablet, and desktop devices.


CRM integration

Automated data storage from website’s contact form to Zoho CRM system.

CRM (Customer Relationship Management) is an online customer management software that helps in managing interactions between business and customers.

Energycert - Zoho CRM Integration

Performance Marketing

We design & implement an effective Performance Marketing system that supports our client mission and reinforces business growth. Our main focus is on measuring the effectiveness of our performance management system thus supporting our client strategic goals.


Content Marketing

We implement a complete Content Marketing Strategy, through high-quality content development and distribution in order to influence visitors behavior and stimulate action leading to commercial relationships. Update website’s content by using useful and relevant information, design and apply marketing-driven Landing pages and implement effective Call to action buttons in strategical spots are just some parts of our Content Marketing successful strategy.

Facebook Campaigns

Design and apply effective Facebook Marketing Campaigns to enhance Energycert Online Presence, by delivering inspiring profile images and covers, creative facebook posts and well-planned and targeted facebook ads.

640 AVG Post reach
880 AVG Impressions
+400 New Page Likes

*Three months campaign results

Energycert Social Campaigns

Google Adwords Campaigns

Design and launch Google AdWords Campaigns related to Energycert services about “Energy Efficiency at Household Buildings” Program focusing on converting ad clicks to valuable customer activity. We offer regular campaign performance reports and effective campaign optimization. AdWords Campaigns insights are carefully evaluated so we can draw right conclusions and take precise decisions to optimize Energycert strategy and maximize the benefits of the applied Digital Marketing Campaigns.

+257% Page views
+200% New users
+375% Returning visitors

*Three months campaign results

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