Project
Energycert Digital Innovation
Energycert is a technology-oriented construction company which utilises the modern digital amenities for lead generation and management, operational automations and marketing planning and execution.
Webtrails has an ongoing collaboration with Energycert, providing business Development & consulting services for the planning and execution of the digital strategy of the company. Overall, we created a strong brand identity and helped the firm to grow their contact base to several thousands people, maximising the efficiency of every resource available.
SERVICES
- Brand Identity
- Web design & development
- Ecommerce
- 3rd-party integrations
- Performance Marketing
YEAR
2014TECHNOLOGIES
WordpressWoocommerce
ZOHO
Viva Wallet
Facebook Ads
Google Ads
Adobe Illustrator
Adobe Photoshop
Brand Identity
- logo
- business cards
Energycert logo was inspired by the combination of the two words energy & certification. Logo color choices and designs enhance the green corporate character. In line with the logo design we also designed for Energycert their business cards with professional graphic design and various branded documents.
Promotional Material
We designed personalized marketing material for Energycert products such as their Promotional Brochure, for which we also offered top-quality delivery service.
Infographics & Icons
Our team designed a whole budge of custom made images and marketing-driven infographics in order to be used while developing Energycert website, following the guide-lines of our client’s Brand Identity.
Web development
- wordpress
- responsive web design
- SEO
We designed Energycert’s SEO friendly website following a systematic approach in order their website can be appealing both to their prospective customers as well as the search engine robots. As for the website development we used WordPress, the most popular open source Content Management System (CMS) and applied responsive web design so that we can ensure that the website will adapt onsite content, images, and functionalities for mobile, tablet, and desktop devices.
energycert.gr
viewCRM integration
Automated data storage from website’s contact form to Zoho CRM system.
CRM (Customer Relationship Management) is an online customer management software that helps in managing interactions between business and customers.
Performance Marketing
We design & implement an effective Performance Marketing system that supports our client mission and reinforces business growth. Our main focus is on measuring the effectiveness of our performance management system thus supporting our client strategic goals.
Content Marketing
We implement a complete Content Marketing Strategy, through high-quality content development and distribution in order to influence visitors behavior and stimulate action leading to commercial relationships. Update website’s content by using useful and relevant information, design and apply marketing-driven Landing pages and implement effective Call to action buttons in strategical spots are just some parts of our Content Marketing successful strategy.
Facebook Campaigns
Design and apply effective Facebook Marketing Campaigns to enhance Energycert Online Presence, by delivering inspiring profile images and covers, creative facebook posts and well-planned and targeted facebook ads.
*Three months campaign results
Google Adwords Campaigns
Design and launch Google AdWords Campaigns related to Energycert services about “Energy Efficiency at Household Buildings” Program focusing on converting ad clicks to valuable customer activity. We offer regular campaign performance reports and effective campaign optimization. AdWords Campaigns insights are carefully evaluated so we can draw right conclusions and take precise decisions to optimize Energycert strategy and maximize the benefits of the applied Digital Marketing Campaigns.
*Three months campaign results
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