Google AdWords Remarketing Lists For Search Ads


Remarketing campaign through GoogleAdWords is a form of online advertising that enables sites to show targeted ads to users who have already visited your website or used your app. Past visitors will see these ads while they are browsing the web, keeping your brand top-of-mind and enticing visitors to come back for more.

Remarketing Lists

The first step in building your remarketing campaign is to create a remarketing list and add remarketing tags to your site.  In this video series by Google, Google Best Practices for Remarketing Lists for Search Ads are presented.

Google Best Practices

  • Choose the best remarketing tags for your website and tag your entire desktop and mobile site
  • Segment your audiences! Create different lists based on each customer’s journey through your website. Two of the key segments of your list are: “Cart Abandoners”, people who added products to a shopping cart but didn’t complete the purchase or who filled out a lead form but didn’t submit the form and “Past Converters”, people who actually bought something on your site, or took some other valuable action like submitting a lead form – ideal key-segment for cross-selling and up-selling. These two key-segments are an ideal target as past visitors are more likely to covert than those who have never visited your website.
  • Choose the best targeting setting for your strategy. Adjust your remarketing bids to compete for top slots. Emphasize on effective targeting and match the relevant keywords to the appropriate types to grow your remarketing volume.

Want to put your ads in front of highly qualified customers? Let us develop for you the remarketing campaign that best fits your business needs. For more information you can contact us at [email protected], or call  +30 2810.235.631, or fill out the following form.

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